If you’ve been noticing your Instagram feed filled with black and white images of women along with the hashtag #ChallengeAccepted and #WomenSupportingWomen, it’s all part of a new social media campaign.
The viral initiative has been trending over the past few days and involves posting a selfie along with the hashtag #ChallengeAccepted. The campaign serves as a way for women to inspire and show support for one another.
Numerous celebrities including actresses and musicians have taken part in #ChallengeAccepted to help support one another and encourage their followers to do the same.
After posting a selfie, Instagram users are encouraged to “call out” their friends by tagging them in their post so that they can take part in the trend.
"Challenge Accepted: @vanessabryant and @maklika thank you for choosing me for this! To all my Queens - Let's spread love and remember to be a little kinder to one another," Khloe Kardashian captioned her post.
Musicians like Demi Lovato, Carly Pearce, and Lindsay Ell have joined celebrities such as Eva Longoria, Kerry Washington, and more in participating.
“Here’s to all the beautiful & strong gals in my life and beyond,” Pearce wrote.
“#ChallengeAccepted All about a women empowerment movement. All about being inspired by the incredible females that surround me in my life,” Ell added.
While this campaign has been trending over the past week, the black and white “challenge accepted” style posts have been around on social media since 2016. The trend began to gain traction at the time as a way to raise cancer awareness.
As of writing, the hashtag has over four million posts on Instagram.