While most of us post selfies and photos of meals on Instagram for fun, celebrities use the platform to get paid some serious coin.
No one more so than Kylie Jenner, who has just been named the top earner on Instagram, reported Us Magazine.
According to the UK-based planning tool Hopper HQ, the “self-made” billionaire came in at #1 on the Instagram Rich List by fetching $1.26 million per sponsored post. Yes, you read correctly, $1.26 MILLION PER POST!
While the “Keeping Up with the Kardashians” star often plugs her own skincare and beauty products to her 141 million followers, she occasionally gives shine to other clothing and lifestyle products who are paying top dollar for the promotion.
Hopper HQ estimated the amount by using data that takes into account number of followers, past endorsements, as well as the influencer’s level of engagement through likes, comments, and views, etc.
Coming in behind Jenner at number 2 is pop diva Ariana Grande with $996 thousand per post. Thank u, next!
Cristiano Ronaldo could charge millions for his shirtless pics, but he’ll have to settle for $975 thousand for a product placement post as the soccer star takes the third spot.
In fourth place is Kylie’s big sister Kim Kardashian. The mother of four is no stranger to sponsored posts and rakes in $910K per Instagram shout-out.
And rounding out the top 5 is Selena Gomez with a relatively modest $886k per post.
Another interesting footnote is that while Kylie reigns supreme on the list, she has less Instagram followers than Ariana, Cristiano, Kim and Selena. Those Lip Kits have power, y’all!
So, as we all try to level up our Instagram game, check out the full Instagram Rich List here.