Sunday was a success, with Jay-Z’s Roc Nation taking part in producing an acclaimed Super Bowl Halftime Show. Jennifer Lopez and Shakira wowed the crowd in Miami and around the world, with Jay’s partnership with the NFL being part of the force behind the performance.
Much was made about Jay-Z forming a relationship with the NFL, in the shadow of the Colin Kaepernick controversy, but the artist and entrepreneur insisted it was a way to try to make change from within. "As long as real people are being hurt and marginalized and losing family members, then yes, I can take a couple rounds of negative press,” he tells the New York Times in a new interview.
Jay-Z also reveals that he was approached about performing at the Super Bowl, but ultimately turned it down because of stipulations that he include a few high-profile guests, including Rihanna and Kanye West for their collaboration “Run This Town.”
“Of course I would have,” Jay-Z tells the New York Times, “but I said, ‘No, you get me.’ That is not how you go about it, telling someone that they’re going to do the halftime show contingent on who they bring. I said forget it. It was a principle thing.”
Jay-Z goes on to say that it’s time for the conversation to evolve beyond Kaepernick. “Someone needs to say, ‘What do we do now — because people are still dying?’”
Even without being on stage, Jay-Z still was a source of controversy during Sunday’s game. TMZ and other outlets report that he sat during the National Anthem performed by Demi Lovato, along with his wife Beyoncé and daughter Blue Ivy.