With public events being put on hold for the time being, those in the concert business have been forced to reimagine what the future looks like putting on shows while adhering to social distancing guidelines.
Live Nation CEO Michael Rapino hosted a call with the company’s investors discussing its first quarter earnings and took on many questions regarding the reopening of business and what that would look like.
On the call, Rapino said the company would begin testing a variety of entertainment options that ensure social distancing. As reported by Rolling Stone, Live Nation will test crowdless broadcasted shows, drive-in concerts, and reduced capacity festival shows this summer.
“Whether it’s in Arkansas or a state that is safe, secure and politically is fine to proceed in, we’re going to dabble in fanless concerts with broadcasts, we’re going to go and do reduced capacity shows because we can make the math work,” Rapino said. “There are a lot of great artists that can sell out an arena, but they’ll do 10 higher end smaller theaters or clubs. We’re seeing lots of artists chomping to get back out once it’s safe.”
These proposed initiatives are set to take place worldwide. Rapino hinted that countries that are farther ahead in the COVID-19 crisis will be tested.
“You’re going to see us in different countries, whether it’s Finland, whether it’s Asia, Hong Kong — certain markets are farther ahead — we kind of look at over the summer there will be testing happening,” he said.
Rapino was committed to making sure the environment is safe before testing any reopening initiatives in a market.
“We have all of these plans in place depending on the market and where that local city may sit in their reopening phases,” he said.