Pillsbury is introducing a Toaster Strudel that one could only describe as "so fetch."
The brand released a “Mean Girls”-themed pastry inspired by one of the most iconic lines from the 2004 film.
“And ALL for Gretchen Wieners! Announcing NEW Toaster Strudel with limited edition pink icing,” the company wrote on Instagram. “Find these at grocery retailers across the US! @toasterstrudel,” the brand wrote alongside a photo of the box, which features a snap of Gretchen Wieners.
The toaster strudel on the box also has “fetch” spelled out in pink icing.
For those who don’t recall, Lacey Chabert, who played Gretchen in the cult film, claimed to be the daughter of the inventor of Toaster Strudel.
“I don’t think my father, the inventor of Toaster Strudel, would be too pleased to hear about this,” she says when she’s confronted about her involvement in the Burn Book fiasco.
The brand opted for a play on words changing the line on the box to: “I think my father, the inventor of Toaster Strudel, would be very pleased to hear about this.”
In addition to the fun pink icing, the Toaster Strudel comes with pink-and-white cream cheese filling.
“We’re thrilled to bring this limited-edition Mean Girls product and sweepstakes to fans everywhere, especially for all the not-so-regular, but cool moms out there,” said Keavy O’Malley Keyes, senior brand experience planner at General Mills, in a press release. “For years, we’ve enjoyed seeing the art fans have made using Toaster Strudel icing and can’t wait to see the fun designs they come up with using our new Mean Girls-inspired pink icing.”
Pillsbury even launched sweepstakes that would undoubtedly have the backing of the Plastics.
Consumers are to submit their best icing design to the The “Most Fetch Toaster Strudel Icing Sweepstakes.” Simply post a photo of your creation on Instagram or Twitter with the hashtag #FetchSweepstakes and tag the official @ToasterStrudel account.
You may want to put your best foot forward because the prize is a personalized video message from Chabert! Additionally, you also get an entire year’s supply of Toaster Strudel along with “Mean Girls” merchandise.
It’s time to get creative so you can make “fetch” happen.
Even though the film dates back 15 years, it continues to be a pop culture staple inspiring a variety of products and collaborations!
In 2019, a themed pop-up cafe titled “Fetch” launched in Los Angeles and offered a three-course meal consisting of an appetizer, main course and dessert for $45.
Last April, Jonathan Bennett, who played Aaron Samuels, launched a collection of wines to celebrate the 15th anniversary. The two sweet blends were called "Wednesday rose" and "I'm a red, duh".