Although the timeline for when concerts return is unclear, a new poll suggests most Americans will steer clear of them unless a coronavirus vaccine is developed.
A new Reuters/Ipsos opinion poll shows that a majority of Americans prefer to stay home rather than attending concerts, movie theaters, sporting events, and amusement parks without a COVID-19 vaccine in place.
4,429 American adults were surveyed between April 15 to 21 and offered a grim future for the entertainment industry. Participants were asked about their previous attendance at sporting events and concerts and their interest in attending these events before a coronavirus vaccine was made available. The poll noted that a vaccine may not be available for more than a year.
Among those regularly attending concerts and similar events, only 40% say they would go again if venues reopened before a vaccine was available. 40% of respondents said they are willing to wait for a vaccine before attending events and 20% don’t know what they’ll do or may never attend those events again.
Owners of music venues across the country recognize the hesitancy amongst the public. The National Independent Venue Association has called on Congress to assist in offsetting the loss their business has endured because of the pandemic.
The organization recognizes that they’ll be among the last businesses to reopen as the country returns to work.
Their sentiments echo the findings in the poll making the timeline and future of live events uncertain. As concerts and festivals are continuing to be delayed, attendance may suffer unless a coronavirus vaccine is developed.