Ariana Grande is seeking $10 million in damages in a lawsuit against Forever 21. The pop star is accusing the fashion retailer of using a way-to-similar lookalike model for a social media campaign.
According to the complaint filed in California federal court, Forever 21 and Grande were in talks for an endorsement deal leading up to the release of her highly-anticipated thank you, next album. The two sides failed to reach an agreement, but Grande says the company proceeded with the next best thing.
"Rather than pay for that right as the law requires, Defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019,” the complaint states. “The campaign capitalized on the concurrent success of Ms. Grande’s album thank u, next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement."
Grande says Forever 21 also used imagery from her videos in the campaign and argues the model had much more than a passing resemblance to her.
“Defendants did not simply use a model with a similar look and hairstyle; they used a model who looks strikingly similar to Ms. Grande, wearing a similar hairstyle to the one Ms. Grande wore in the “7 Rings” video, dressed in a top designed to look like a top designed to look like a top worn by Ms. Grande in numerous well-known photographs,” the complaint continued.
Forever 21 has not responded to the lawsuit.