Do you find yourself searching for that Selena Gomez look? You’re in luck, because the “Lose You To Love Me” Queen is bringing you the tools soon at a Sephora near you. Gomez has announced her Rare Beauty line, set to drop across the country within the next few months. However, it's more about a feeling than anything else, echoing her triumphant new album, Rare.
“Being rare is about being comfortable with yourself,” Gomez shares in a video announcing her new partnership. The project has been two years in the making, and will finally arrive in stores this summer.
“I’ve stopped trying to be perfect, I just want to be me,” she adds. “I think Rare Beauty can be more than a beauty brand. I want us to stop comparing ourselves to each other and to start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment.”
Gomez goes on to talk about the mission of her new endeavor, looking to glow from within rather than appeal to others through your exterior. With a group of friends Selena is seen laughing, trying out some of the initial launch items.
“Rare Beauty isn’t about how other people see you, it’s about how you see yourself.”
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Rare Beauty will land at Sephora this summer, but expect much more from Selena Gomez between now and then. Already this year she has released her first album in 5 years, and starred in Dolittle alongside Robert Downey Jr.
Rare landed at number one on the Billboard chart when it was released in January, Gomez’s third album to debut on top.