Taylor Swift is setting records once again.
While it’s July 24 release was a surprise, with little advanced notice, Taylor’s newest album , folklore, climbing to number one on the Billboard 200 albums chart isn’t. This feat took her one week to do and makes this Swift’s seventh number one album, and her the only female artist in history to do so.
Within its first week, folklore earned 846,000 equivalent album units in the U.S. in the week ending July 30, according to Nielsen Music/MRC Data. It marks the largest week for any album in 2020, or for that matter, since her 2019 release of Lover, which debuted at number one with 867,000 units. Before that, in 2017 with Reputation and 1.24 million units, making Swift the placeholder with the three biggest weeks for any album in the last four years.
Swift also becomes the first act to have seven albums each sell at least 500,000 copies in a single week, since Nielsen Music/MRC Data began electronically tracking music sales in 1991. Before Lover and Reputation, Swift previously achieved half-million sales frames with the debut weeks of 1989 in 2014 with 1.287 million, Red in 2012 with 1.208 million, Speak Now in 2010 with 1.047 million, and 2008’s Fearless with 592,000.
According to Taylor’s record label Universal Music Group, within the first week of its release the album sold over 2 million units worldwide, amassing over half a billion total streams on audio and video and also reach number one on iTunes in more than 85 countries.
So as we said, Taylor’s just setting records left and right and evolving as an artist with each new album, continuously setting the bar higher for no one else but herself. We’re sure the next album will earn her more accolades but for now, we’ll be here with our cardigan on enjoying her latest work of genius.