Tegan and Sara Try 'Pay What You Can' Ticket Experiment

The duo battle the secondary ticket market
Tegan and Sara perform at LOVELOUD Festival 2019
Tegan and Sara Photo credit Jerod Harris/Getty Images for LOVELOUD Festival

If $5 was all you had in your pocket, it still would have gotten you in to see Tegan and Sara in San Francisco this week. The duo offered dozens of tickets on a “pay what you can” basis. The idea was to counteract the secondary ticket market effect in the hours leading up to their show at the Sydney Goldstein Theater.

The twins were concerned that even though the show was sold out, they estimated more than 200 seats would be empty after analyzing secondary sites.

“It has come to our attention that significant numbers of tickets to our show (Tuesday) in San Francisco were unethically gobbled up by secondary ticketing platforms during our tour on-sale in July,” Tegan and Sara said on social media. “While the show tonight is technically sold out, many of these tickets are now being flooded back into the market for re-sale. Because there is little time to sell and we never ask our fans to go to secondary sites, this will likely result in empty seats tonight in the Sydney Goldstein Theater.”

Tegan and Sara continued by saying they wanted to make sure true fans filled the venue and offered “pay what you can” rush seating on a first come first serve basis. Proceeds went to the Tegan and Sara Foundation in support of LGBTQ+ girls and women.

“We will be continuing to work on this frustrating problem this week, and will keep everyone posted on rush seating and ticket availability to upcoming shows,” Tegan and Sara said.

The duo just released their ninth studio album Hey, I’m Just Like You. The 39-year-old sisters took us inside the new LP, and told us how old demos played a key role in its creation.