"Stranger Things" is smoking hot … and that’s a big problem.
According to a new report by anti-smoking organization The Truth Initiative, Netflix is guilty of depicting more tobacco use than cable and broadcast networks shows, with "Stranger Things" being one of the worst offenders as 100% of its episodes featured smoking and/or tobacco.
In response to the report, the streaming service has promised to cut back on depictions of smoking on all of its programming aimed at younger viewers, including "Stranger Things."
“Netflix strongly supports artistic expression. We also recognize that smoking is harmful and when portrayed positively on screen can adversely influence young people," Netflix said in a statement to Entertainment Weekly.
"Going forward, all new projects that we commission with ratings of TV-14 or below for series or PG-13 or below for films, will be smoking and e-cigarette free — except for reasons of historical or factual accuracy.”
In addition, the streaming service said they will only show smoking or e-cigarettes in adult-rated content if it’s deemed essential creatively or if it’s historically or culturally relevant to the storyline or character.
And moving forward, Netflix will also update their ratings system to include smoking information so that subscribers can make informed viewing choices.
The Truth Initiative’s report claims that young people are more apt to start smoking if they see characters on screen engaging in tobacco use.
While "Stranger Things" may have showed the most smoking, other programs with high instances of tobacco use included "Orange Is The New Black" (Netflix), "Unbreakable Kimmy Schmidt" (Netflix), "Once Upon A Time" (ABC) and "American Horror Story" (FX).
Looks like Chief Jim Hopper’s nicotine fix is going to come to an end.
Season 3 of "Stranger Things" is streaming now.