Chipotle launches a new menu item nationwide following high demand


Chipotle Mexican Grill is making it easier to stick to your New Year's diet resolutions.

Beginning on Monday, the Mexican food chain began offering up cauliflower rice alongside their white and brown rice options, CNBC reports. The new menu item is Keto, Whole30, Paleo, and vegetarian friendly.

The rice substitute is comprised of cauliflower, cilantro, lime, and salt. The chain plans to make the new option available for a limited time in the US and Canada. To add the new addition to your meal, you'll have to tack on an extra $2 to your total.

Chipotle began testing the new menu item at select locations in Colorado and Wisconsin in July. Cauliflower rice accounts for one third of the total new menu item requests from customers.

Brian Niccol, Chipotle CEO, said in April that more new menu items were in the works, but the coronavirus pandemic has delayed their rollout. November showed a test of a new brisket menu item.

The brisket protein option was available in 64 locations across Cincinnati and Sacramento for a limited time.

"We're thrilled to offer a new, responsibly-sourced brisket that tastes terrific and meets our industry-leading Food and Integrity standards," Chris Brandt, Chipotle's Chief Marketing Officer said in a press release at the time.

"The richness of our real Smoked Brisket recipe delivers a craveable new flavor to our guests as we continue to innovate across our menu," he continued.

The meat was seasoned with a special spice blend, made on the grill, and then topped with Mexican pepper sauce.

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