As more people continue to stay home during the quarantine, companies like Lego have seen an uptick in sales amid the COVID-19 pandemic.
“During the first half we attracted new builders of all ages who turned to Lego play to help them through difficult times,” Lego Group CEO Niels B. Christiansen said in a statement. “More families are playing and learning together with Lego bricks and we are seeing more adults than ever before enjoying building our more challenging sets.”
In the report, Disney princess, "Star Wars" and "Harry Potter"-themed sets and the brand's classic set showed strong sales “proving the appeal of Lego play to fans of all ages and interests," the company said.
Lego’s online plaftorms also saw a significant increase in use amid the global outbreak, as its e-commerce site saw double the amount of traffic it achieved the same time last year.
The sales helped drive Lego’s operating profits up 11 percent year to about $621.6 million.
Lego says it’s on track to open about 120 new retail stores around the world in 2020. The company has already opened 46 stores in the first half of the year.