Meijer is making some changes for an "unprecedented holiday shopping season" due to the pandemic, including how it's handling Black Friday.
The Grand Rapids-based retailer has announce its Black Friday deals will run for an entire week in 2020 — from November 22 through 28.
In addition, all Meijer stores will be closing at 4 p.m. on Thanksgiving Day. Executives say that will allow workers to enjoy a Thanksgiving dinner with their families.
"This holiday season will be different for many customers, so we are pleased to make adjustments that will provide additional flexibility, while allowing them to enjoy all we have to offer," said Meijer President & CEO Rick Keyes, in a news release. "Regardless of how customers choose to shop, we will provide a clean, socially-distanced and enjoyable shopping experience."
Meijer said it's taking the following steps "to offer customers flexibility and safety" when they do their holiday shopping this year:
-- Encouraging customers to shop in whatever way fits their lives, offering delivery services and free Meijer Pickup on orders over $50 on meijer.com, as well as free Meijer Pickup on all items from the Meijer Toy Book. The retailer is also adding more available time slots for Meijer Pickup so customers can get what they need when they need it.
-- Rolling out new Hand Sanitizer Stations in each store over the course of the holiday season so that customers can easily keep hands and carts sanitized. Each store will install eight stations near high-traffic travel paths, including entryways, pharmacies, produce areas and check lanes. The stations will be in all stores by mid-December.
-- Continuing enhanced in-store cleaning procedures of high-touch surfaces and deep cleaning overnight.
-- Extending all promotions, including Black Friday deals and Santa Bucks offers, to be weeklong, giving customers the opportunity to shop when it's most convenient and enabling greater social distancing. Santa Bucks offers will be available for two weeks, Nov. 29- Dec. 5 and Dec. 13-19.
-- Introducing special in-store savings for nonprofits when they show their w9 and 501c3 tax id to the retailer's customer service desk to receive coupons, including:
• 10% off toy purchases of $100 or more (valid Nov. 1-Dec. 24)
• 10% off Meijer brand health and beauty care purchase (valid Nov. 1-Dec. 24)
• 10% off apparel for the family (valid Dec. 6-24)
-- Continuing to hold special shopping hours for essential workers 6-8 a.m. Mondays and Wednesdays and for senior citizens and customers with chronic health conditions 6-8 a.m. Tuesdays and Thursdays.
-- Adjusting Thanksgiving Day store hours to allow Meijer team members the time to celebrate with their families while also giving customers the chance to shop for last-minute items and ingredients for Thanksgiving meals.
• Supercenters will be open from 6 a.m. to 4 p.m. local time on Nov. 26 as the retailer expects Thanksgiving Day to remain one of the busiest grocery shopping days of the year.
• Meijer Pharmacies will be open from 10 a.m. to 2 p.m.
• Pay-at-the-pump fuel purchases will continue to be available at all Meijer Express locations after 4 p.m.
Meijer has not yet released it's 2020 Black Friday ad listing all the deals it will offer this year. Check this link for updates.