Starbucks is suspending its popular “Happy Hour” promotion for the time being due to coronavirus cases rising throughout the nation.
The coffee giant typically shares its special promotion every few weeks. According to Today, the promotion falls on a Thursday and lasts from 2:00 p.m. until 7:00 p.m.
“Given the rise in cases and the current guidance from the scientific community to not gather indoors in large groups for prolonged periods of time, we decided to pause Happy Hours in December and January 7,” a Starbucks spokesperson said.
Starbucks decided to put the popular promotion on hiatus as the total death toll surpassed 300,000 people throughout the country.
Starbucks continues to plan a reward for its customers, such as Double Star Days. Stars are earned when customers pay for a drink or food item with the Starbucks app.
After purchasing items, the stars can be redeemed for free drinks, upgrades, food, and merchandise.
Starbucks is offering free coffee to frontline responders during December to “show appreciation for those keeping our communities safe during COVID-19.” All month long, any customer who identifies as a frontline responder to the COVID-19 outbreak can receive a tall brewed hot or iced coffee at no charge.
“It has been an extraordinarily difficult year, especially for the frontline responders who are serving our communities,” Virginia Tenpenny, Starbucks vice president, Global Social Impact, said. “We want to show our deep gratitude for those who support and protect us every day with a small gesture of kindness and a cup of coffee.”
Those eligible include doctors, nurses, public health workers, pharmacists, dispatchers, firefighters, paramedics, police officers, dentists and dental hygienists, mental health workers, and many more.
The company said the offer could be redeemed at select licensed stores in the U.S.