Buffalo Wild Wings wants to give you free wings – but only if the Super Bowl goes into overtime.
At locations nationwide, Buffalo Wild Wings is gearing up to give away a free snack-sized order of wings to anyone who notices that the San Francisco 49ers and Kansas City Chiefs needed a little extra time to pick a winner.
According to the chain, the odds of a game going into overtime are about 10%. If the Big Game takes longer than four quarters, everyone in the U.S. and Canada has the opportunity to snag free wings on February 17 from 4-7 pm.
“Football fans love to have fun with our established connection to overtime, tweeting at us any time a game goes to extra time. That was taken to the next level last year when free wings were on the line, so we knew we had to bring this program back,” Chief Marketing Officer Seth Freeman said. “More football AND free wings? Now that’s something all football fans can get behind and root for on February 2!”
The day of the Big Game is one of the busiest days of the year for Buffalo Wild Wings, as it's one of the most popular sports bars across the country. Hundreds of thousands of fans will gather in chain locations across all 50 states to watch the game on more than 65,000 TVs.