Hasbro is pulling a "Trolls" doll from store shelves over a controversially placed button.
The toy sparked a Change.org petition that alleges the toymaker is promoting child abuse with its “DreamWorks Trolls World Tour Giggle and Sing Poppy” doll.
The doll features two sound activation buttons. The first button is located on her stomach and prompts the doll to sing and say phrases like “how about a hug?”
According to a video shared on Twitter, the second button is located under the doll's skirt. When it is pressed, she makes sounds such as “whee!” and “ohh.”
The woman in the video notes that the toy box doesn’t say anything about the second button.
"When you push this button on the doll's privates she gasps and giggles. This is not okay for a child's toy! This toy needs to be removed from our stores," the online petition, which garnered nearly 300,000 signatures, states.
"What will this toy make our innocent, impressionable children think? That it's fun when someone touches your private area?” the petition continued.
Hasbro spokeswoman Julie Duffy told CNN in a statement that "this feature was designed to react when the doll was seated, but we recognize the placement of the sensor may be perceived as inappropriate."
Duffy explained that the company will happily offer replacements.
"This was not intentional and we are happy to provide consumers with a replacement Poppy doll of similar value through our Consumer Care team. We are in the process of removing the item for purchase," Duffy added.