There’s a major difference between Wendy’s burgers and burgers just about everywhere else. And as it turns out, there’s a reason for the patties’ iconic square shape.
Many fans of the burger chain probably don’t even think twice about the shape of the patty between the two buns. But according to MSN, it’s been that way for quite some time to accommodate the founder’s wishes.
Wendy’s has been operating under the slogan “Quality is our recipe” since its inception in 1969 by Dave Thomas. Working to use the best and freshest ingredients possible, the chain prides itself on having delicious food that customers can see the quality of.
According to MSN, Thomas’ menu was inspired by Kewpee Hamburgers, a popular burger spot in Michigan. Frequenters of the burger joint would notice one thing in particular about their burgers – square patties.
Additionally, the shape of the patties lends itself to visible freshness. “Dave was always very confident in the quality of our meat,” says Frank Vamos, Wendy’s director of brand communications in 2016. “He wanted to make sure that the patty sticks out of the bun so that everyone can see it, see the juiciness. And the square patty does that.”
The square burger has become a Wendy’s staple over time, with the chain even implementing a “natural square” shape to give the patties a handcrafted feel. Reportedly, the burger patties are shipped in boxes that say “Handle Like Eggs” to keep the patties intact.