Mattel Launches 'Gender Neutral' Barbie Doll

Barbie Gets a New Gender Inclusive Look
Photo credit Mattel
By , RADIO.COM

Mattel, the creator of Barbie is launching a line of dolls that is aimed to break gender barriers.

The new gender-inclusive dolls are called Creatable World and the dolls have different hair, clothes and accessory options.

Creatable World gives children the opportunity to create their own characters. With many wardrobe options, kids will have the opportunity to style the doll with short or long hair, or in a skirt, pants, or both.

Creatable World gives children the opportunity to create their own characters.
Photo credit Mattel

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play,” Culmone continued.

Mattel worked with experts, parents, physicians and kids to create these dolls.

According to Mattel, the doll line consists of six different doll kits that are available in a variety of skin tones. Each kit includes one doll, two hairstyle options and multiple styling opportunities.

Mattel said the product has a suggested retail price of $30 and can be purchased online including Amazon, Target and Walmart.

The new line has a website where you can click here to browse through the many different options of dolls!