Valentine’s Day is all about telling people you love them and indulging in sweet treats to your heart’s desire.
Krispy Kreme is making it easier to say how you feel this season of love with the relaunch of their conversation heart doughnuts.
As the old saying goes, “the best way to someone’s heart is through their stomach,” so the company is encouraging you to send the right DM – a “doughnut message” instead of a “direct message.”
Krispy Kreme surveyed 1,004 adults and found that 72% stated they’ve sent a direct message that communicated the wrong thing. Of those surveyed, 62% said they’d prefer to get the message across via doughnuts.
“Avoid giving mixed signals around Valentine’s Day and say how you feel with doughnuts, not DMs,” said Carlos Larcada, President of Chicagoland Restaurants, LLC. “Conversation Heart Doughnuts are the delicious Doughnut Message your sweetheart is looking for this year.”
With 24 edible phrases like “ILYSM,” “BE MINE,” and “CRAZY 4 U,” it’s easier than ever to get the right message across.
The doughnuts are the perfect gift for a friend, a co-worker, a parent, a significant other, or yourself (self-love matters).
Each of the Instagrammable doughnuts are filled with one of the four classic fillings: Cake Batter, Strawberries & Kreme, Original Kreme, and Chocolate Kreme.
If you’re picking up a dozen or more, make sure to get them packaged in a limited-edition gift box.
Embrace the season of love and join the sweet talk now through Friday, February 14 at participating Krispy Kreme locations nationwide.