How to Effectively Create Mobile-First Content for Your Business

Mobile Content
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By , Small Business Pulse

As more people access the internet with their smartphones, it is important to create mobile-first content to engage with customers and help promote business ventures. The statistics are fairly consistent in showing social media use is greater on phones than computers. Given this trend, businesses are smart to create mobile-first content to reach more potential customers. There are a few simple concepts to keep in mind while designing an online marketing strategy that includes mobile-first content.

Content strategy
The content of a mobile site does not translate well from a traditional website. The user is attracted to a different set of rules. Good content strategy looks at marketing through the lens of the device size, company branding, and keeping to what customers want. Most mobile content users are looking for local businesses, so it is good to keep it to a local market. This means that specific word choices are important to effectively reach potential customers.

The trends for mobile content searched and accessed can be found on mobile marketing tools like Google Analytics. Consumers can search for companies in local areas, which can help businesses extend to new markets. Success depends on knowing what the local market is looking for in their searches and tailoring mobile-first content to reflect those trends.

Visual content
Visual content is key to attracting and keeping potential customers on a mobile page, just as on any desktop. Audiences watching videos on mobile devices are increasing, while the attention span of many users are getting shorter. It is crucial to be able to catch a viewers attention with visual content. This content could be a relevant video, a series of still photographs or attractive graphics. It’s essential to consider color and placement within the small screen medium.

Mobile users will want instantaneous information as their needs might differ from sedentary users. Customers enjoy the convenience of accessing company websites while traveling to obtain more information about a business, including location and how to contact a staff member. Mobile-first content should lean heavily on easily comprehensible visual content to attract potential customers.

Keep it simple
With smaller screens on mobile devices, it is a necessity to keep your message simple. As users are scrolling even faster than before, it is important to refine content to its bare bones without losing the message being conveyed. Potential customers are looking at a compact display and tend to be attracted to sites that offer pertinent information in an easily digestible manner. This requires straightforward content along with eye-catching visuals. Together, these two elements create a winning mobile page for any business.

Importance of headlines
The right headline will catch your potential customers’ attention and encourage them to read further. In a competitive world, the business with the most digestible message will attract the most customers. Finely crafted headlines create the opportunity to pinpoint your target audience and attract prospective customers. Headlines used correctly are essentially word blurbs that are both visual and informative.

Expandable content
Expandable content allows a mobile site to give its potential customers more choices. Often, potential customers are looking quickly for information. A good headline and short blurb will attract their attention. If they are interested, expandable content allows them to read further on the subject. Expandable content links allow for a cleaner mobile page. Companies can keep their content simple and visual without losing their main message.