Toys 'R' Us Is Coming Back with New Stores in the U.S.

You’ll soon be able to be a Toys ‘R’ Us kid again.

Over a year after shuttering of all its 700 American stores, the legendary toy chain has announced they are relaunching with two brand new brick and mortar locations in November, according to a press release on the toy company's website.

The new stores will be located at The Galleria in Houston and at the Westfield Garden State Plaza in Paramus, New Jersey, which is just outside New York City.

But the brand’s reinvention will see the new shops differ from their previous incarnations in two major ways.

First, the new stores will be a shell of their original 30,000 square-feet size and will instead be a more modest 6,500 square feet each.

In addition, the new stores’ layouts have done away with the typical aisles upon aisles of toys on shelves and instead, offer fans a more immersive retail experience.

Toymakers will rent out space within the store and design an interactive shopping experience where kids and parents can play with the toys and games prior to buying them.

According to a press release, the stores will offer “an interactive, playground-like environment, creating an entirely new retail experience centered around product discovery and engagement.”

If the initial two stores are successful, there are plans to open more locations in “prime, high-traffic retail markets” throughout 2020.

In 2017, Toys ‘R’ Us announced they were liquidated all US stores after filing for Chapter 11 bankruptcy. Their last American store closed in June 2018.

Outside the U.S., the chain still operates over 800 stores in Europe and Asia.

So, come November, shoppers in Houston and New Jersey will get to experience another holiday season with Geoffrey the Giraffe.