Hurricane season means stocking up on things like bottled water, batteries, canned food and …toaster pastries?
While grocery stores normally stock shelves with essential items when the forecast calls for turbulent weather, Walmart has also made it a priority to make sure they’ve got plenty of strawberry Pop-Tarts on hand, according to AOL.
Since 2004, the retail chain has noticed that sales of the fruit-flavored treat increases by over seven times whenever a big storm is on the horizon.
Walmart has been mass-stocking Pop-Tarts ever since and saw them fly off shelves during Hurricane Harvey, Irma and Maria in 2017.
Last year, the company estimates they sent 350K boxes of the sweet treat to stores in the storm’s path in North and South Carolina before and after Hurricane Florence.
And during Hurricane Dorian, Tampa residents quickly raided store shelves for water, generators and Pop-Tarts.
Experts believe the reason for their popularity is two-fold. They are non-perishable with long shelf lives and can be eaten straight out of the box. A fact that comes in handy should the power go out as your waiting out the storm.
"Over the course of their experience with hurricanes, Walmart has learned that Strawberry Pop-Tarts are one of the most purchased food items, especially after storms, as they require no heating, can be used at any meal, and last forever," said a St. Lawrence University studied Walmart’s response to Hurricane Katrina in 2005.
And while any flavor of Pop-Tarts would prove helpful during a hurricane, it seems pretty clear strawberry is hands-down everyone’s favorite.