The slogan “what happens here, stays here,” will no longer greet you when you arrive in Las Vegas.
After nearly 18 years, the Entertainment Capital is ditching the slogan that defined the city for a new tagline that draws attention to the uniqueness and once-in-a-lifetime experiences offered.
The updated slogan will reportedly be “what happens here, only happens here,” ABC News announced. It will be officially unveiled to the public with a commercial airing during the GRAMMY Awards on January 26.
The ad was created by advertising agency R&R Partners - the same agency that came up with the famous 2002 catchphrase, and has reportedly been in the works for several years.
Steve Hill, the president and CEO of the Las Vegas Convention and Visitors Authority, announced the news last Friday at the Vegas Chamber’s Preview Las Vegas event at Wynn Las Vegas.
Hill mentioned Las Vegas is becoming a “sports and entertainment capital,” but he refused to go into specifics about the slogan until after the ad ran, the Review Journal reported.
A handful of celebrities have been hyping up the slogan reveal on social media including the Blue Man Group.
ABC News reports that the city will host various celebrations to unveil the new slogan starting at 6 p.m. on Sunday.