Chobani expanding beyond yogurt with the launch of 'ready-to-drink' cold brew coffees

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By RADIO.COM

Chobani is ready to get caffeinated with its leap to cold brew.

The brand, best known for its Greek yogurt, is gearing up to roll out a “ready-to-drink” coffee beverage this month in retailers nationwide.

The java, which is said to be made with 100% Arabica beans, will be available in black or flavored with the company’s creamers.

It will come in four flavors: pure black, sweet creamer, vanilla creamer, or oat milk.

“Nutrient dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” Chobani president and COO Peter McGuinness said in a statement Thursday.

“Chobani Coffee is ... geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm fresh milk and oat milk.”

The coffee collection follows the brand’s successful launch of coffee creamers.

“We were starting with the creamer products, and it’s gone so well that we said let’s continue on our path, and this was the next, natural step for us,” Chobani chief innovation officer Niel Sandfort told CNBC.

Though price will vary by region, the cold brew will retail for the suggested price of $4.49 for a 32-ounce easily recyclable Tetra Top carton, which packs 85 milligrams of caffeine per serving.

Oat milk has seen a rise in popularity in recent years.

In December, Starbucks announced that they would be rolling out the dairy alternative option across the U.S. starting next spring.

Oat milk will join Starbucks’ growing list of vegan options, including almond milk, soy milk, plant-based food options such as the Impossible Breakfast Sandwich, and non-dairy creamers.