Are your ready to expand your small business and look into bigger, more lucrative opportunities by reaching more people? Franchising might be the way to go, especially with a business that's easy to reproduce. If you're thinking about franchising, here are some tips to help you decide if it's right for your business and how to get started.
Start with compiling information such as sales figures and other essentials to the business to help franchisees make an informed decision about whether or not to proceed. The simpler the business plan, the easier it is for franchisees to understand and implement. When a franchisee is ready, they'll need to know how the business works, as well as precise instructions moving forward. Be sure to create a guide to give them everything they may need for day-to-day operations, explain potential problems, and include information on the brand itself and how it should be represented through marketing and social media. Even if you decide franchising isn't right for you and your business, organization is very beneficial as you can pinpoint potential problems and areas for improvement or streamline processes, making your business run smoother and more efficiently.
Familiarize yourself with potential customers, locations, and your competition to make the most of franchise opportunities. Decide the scope of the franchising and whether it will be local, statewide or national. Be sure to research how franchising works, including the cost. Also, learn about potential franchisees to be sure they have the right business experience and are the perfect fit to help you expand. Remember that they'll represent you and your business in the expansion.
Plenty of experienced professionals can help you along the way. Turn to a franchise lawyer to make sure your business is compliant with regulations and that your franchise agreement is sound. Consultants, such as ones found through the International Franchise Association, can also aid in the process and help with the franchisee agreement, marketing materials, and more. A mentor, such as a business owner who has already franchised, can also provide you with valuable insight and advice throughout the process.
This article was written by Janelle Sheetz for Small Business Pulse