The wedding industry on Long Island and throughout New York is highly competitive. As such, it is unusual to not only see an entertainment company endure for 18 years, but also thrive. As Long Island’s premier wedding DJ and Emcee, Frank of FM Entertainment has branched out with a stellar, professional staff and photo booth rentals for all events in Maryland, New Jersey, Connecticut, Pennsylvania, and the five boroughs of New York City.
Frank’s business model is simple — cater to the client to “make your event a success.” He has a unique marketing strategy that truly sets him apart from other entertainment companies in the region. He recently sat down with Small Business Pulse to discuss his approach in promoting and maintaining FMDJS Inc.
What is your marketing strategy?
We really try to cater the entire experience to the client, from advertising to the first phone call and of course the event itself. We offer four locations to meet and conduct a private showcase. In addition, we advertise in the standard online wedding sources and appear at bridal showcases throughout the Tri-State area.
Why four locations?
Our main office and showroom is centrally located on Sunrise Highway in Freeport on Long Island. It is close to major highways and the Long Island Rail Road with bus service nearby. However, not every bride and groom live around the area. Internet advertising and social media has made the world much smaller. To assist those that aren’t nearby to our main showroom, we will bring the private showcase to potential clients in New Jersey, Suffolk County and New York City.
What is a private showcase?
A private showcase is a demonstration of our setup, equipment, and presentation of your special day. It’s personal and personalized, unlike the big bridal showcases in catering halls. We greet each couple with a glass of champagne, go over some basic information and packages, and do the introduction as they will see it on the big day.
How do you find new clients?
We utilize web advertising such as LI Weddings, Wedding Wire and The Knot for our bridal clients, and Groupon for discounted rates on photo booths.
What system do you use to manage new and current clients?
DJ Event Planner is our go-to for our calendar, e-contracts, email blasts, and database to store client information. We use Grasshopper for the phone that allow us to take client calls after normal business hours, while keeping our personal cell phone numbers private. It is cheaper than regular phone service, sounds more professional, and has extensions.
Is there anything in place to engage previous clients to continue a relationship with your company?
Yes, we use social media and the event planner to send email blasts for holidays, events and specials. We have had many of our clients return for first birthday celebrations, family weddings, anniversaries, etc.
How effective is social media in your marketing?
We do have a Facebook page, a Twitter account and are on Instagram. To be honest, I don’t do much with social media. I did have a social media manager, but she wasn’t posting enough. This is an area I should work on. But, I do not like my employees on their phones during an event and we are busy making it memorable, so we often don’t have the time to go live or post pics immediately. We just started sharing the photo booth pictures to Dropbox and linking them on our website, which has helped drive new clients to visit FM Entertainment.
This article was written by Deirdre Haggerty for Small Business Pulse