The National Basketball Association is continuing its commitment to the Black community.
On Wednesday, the NBA Board of Governors announced that it will contribute $300 million in funding and partner with the NBA Players’ Association to establish the first-ever NBA Foundation dedicated to creating greater economic empowerment in the Black community.
The 30 team owners will collectively contribute $30 million annually over the next 10 years to establish the leaguewide, charitable foundation.
Per the statement, the goals are as followed:
-To increase access and support for high school, college-aged and career-ready Black men and women.
-Assist national and local organizations that provide skills training, mentorship, coaching and pipeline development in NBA markets and communities across the U.S. and Canada.
-Work strategically with marketing and media partners to develop additional programming and funding sources that deepen the NBA family’s commitment to racial equality and social justice
-Focus on three critical employment points: obtaining a first job, securing employment through high school or college, and career advancement once employed.
Many NBA figures have taken a vocal role and leading the way to fight inequality, particularly in recent months.
Many players are wearing league-approved social justice messages on their uniforms while nearly every player has followed Colin Kaepernick’s peaceful protest by kneeling for the national anthem.