Hiring Snoop Dogg for the University of Kansas’ “Late Night in the Phog” event for its men’s and women’s basketball teams did not quite go as the school expected.
As Kansas attempted to turn its focus away from the high-level recruiting violations the NCAA charged its men’s basketball program with in late September, the 47-year-old rap artist performed unedited versions of his songs, was accompanied by pole dancers and had fake money with his face on it out shot out over the heads of prospective recruits.
“We made it clear to the entertainers’ managers that we expected a clean version of the show,” Kansas athletic director Jeff Long said in a statement Friday night. “I take full responsibility for not thoroughly vetting all the details of the performance and offer my personal apology to those who were offended. We strive to create a family atmosphere at Kansas and fell short of that this evening.”
The school announced Snoop Dogg would perform in a promotional video last week, which featured Kansas head coach Bill Self wearing a gold dollar-sign chain and Adidas T-shirt — the NCAA’s allegations against Self’s program stemmed from the school’s relationship with Adidas, including whether or not officials paid recruits to go to Adidas-sponsored schools.
Self said he did not feel well and missed most of the performance, but was under the impression it would be “radio-edited.”
“That’s not the direction that anybody at our school would want that to go at all,” he said. “Regardless of the entertainment that it provided many.”
The NCAA's allegations against Kansas included a level of responsibility charge against Self, and cited a lack of institutional control over the program.