Amazon Gets Exclusive TV Rights to NFL Game as Part of Streaming Deal

By , RADIO.COM

The NFL and Amazon have extended their deal giving the retail titan and streaming service exclusive streaming rights to Thursday Night Football games.

As part of the agreement, which builds on the pact first launched by the business behemoths in 2018, Amazon's Prime Video will also have exclusive TV broadcast rights to a Saturday night game late in the season, the NFL said.

Amazon was expected to keep exclusive rights to a game in 2021 and 2022, as well, CNBC reported.

The deal marks the first time the NFL has allowed one of its games to air exclusively on a streaming service since Yahoo Sports broadcast a game in 2017. The experiment was a ratings failure and the NFL ultimately did not reveal those figures, according to Pro Football Talk.

One of the NFL's traditional broadcast partners -- either FOX, CBS or NBC -- will be tabbed to produce the Prime-exclusive game, the CNBC report said. For Thursday Night Football games, Amazon will continue to simulcast the broadcast of FOX, which took over TNF in 2018.

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