The NFL is taking social justice messages all the way to the house -- literally.
The end zones at NFL stadiums will be stenciled with a pair of messages calling for an end to systemic racism throughout the 2020 season, Commissioner Roger Goodell revealed during a Tuesday conference call.
The phrases "End racism" and "It takes all of us" will be seen in the 10-yard scoring areas at either end of the field, Goodell said. End zones are typically adorned with the home team's name and colors.
The move puts the NFL in step with other professional sports leagues that have publicly amplified calls for justice with messaging on their fields of play.
“The NFL stands with the black community, the players, clubs and fans confronting systemic racism," Goodell said. "We will not relent in our work."
All of the courts at the NBA's bubble facility in Orlando, Florida, were emblazoned with all-caps Black Lives Matter. Similarly, baseball pitching mounds bore the letters "BLM" in black stenciling beneath the MLB logo for the league's opening weekend in late July.
Over the weekend, it was reported the NFL would allow players to wear the names of victims of police brutality and systemic racism on their helmets. Under the proposal, players would be allowed to choose names from an approved list, according to Pro Football Talk.
Countless NFL players have been at the forefront of protests and movements demanding reforms and justice for victims. In June, several high-profile players released a video calling for the league to step up in the wake of the brutal killing of George Floyd in Minneapolis.
Goodell responded by apologizing for the league's years-long mishandling of peaceful player protests, but was criticized when he stopped short of naming former 49ers quarterback Colin Kaepernick specifically. Goodell later said he encourages any team that is interested in signing Kaepernick, to do so.
Earlier this week, Goodell said he regretted not listening to Kaepernick sooner.