It’s time to get our snack on! Lay’s is coming in hot 2020 with three new flavors added to the lineup.
Making their spicy debut, the latest choices to hit the Lay’s menu are Lay’s Cheddar Jalapeno, Lay’s Kettle Cooked Flamin’ Hot, and Lay’s Poppables Sea Salt & Vinegar. The three flavors hit shelves on Wednesday, People reports.
They even got the chance to sample the flavors, noting that the Flamin’ Hot variety “pack the same fiery punch of the Flamin’ Hot flavor you know from Cheetos" while the Cheddar Jalapeno chips were “perfectly cheesy with a slight peppery kick at the end.”
Lay’s has also revealed a packaging shift they’re making in the new year by conducting a nationwide search for their Smile Campaign. Basically, they’re looking for “ordinary people who are doing extraordinary things to create joy in their communities,” People quoted from a press release.
The smiles of the people selected will be featured on the chip bags. All you have to do is go to SmileWithLays.com to nominate someone.
The changes come after Lay’s launched a bag redesign in September 2019. The bags, which were debuted on the chip brand’s social media accounts, featured a “new sleek look, same delicious taste” slogan.