Rihanna once sang “please don’t stop the music,” unfortunately for us that's exactly what she did. On the flip side, that cleared up her schedule to start something else, blessing us with clothing lines, lingerie and an epically successful beauty line.
And when we say epic, we mean epic, within the first 40 day’s of its 2017 launch Fenty Beauty reportedly made $100 million in sales. Producing 40 different foundation shades, the brand's aim is to cater to all, regardless of skin color. With the release of Fenty Beauty, Riri really showed the make-up world what was up. Now, Fenty is venturing into skincare, officially announcing the launch by sharing a promotional video with a few familiar faces.
With the brand’s slogan, “the new culture of skincare” appearing at the end, clearly Ri is here to hit reset on the beauty industry once more, and based on her previous record, that’s exactly what she will do.
Fenty Skin is officially launching on July 31, customers able to sign up for an early access waitlist which will allow you to buy the products a few days earlier, on July 29th. Rumors of a Fenty skincare line first started around March 2019, when a trademark was filed for Fenty Skin with the United States Trademark and Patent Office. Riri’s played along, teasing us about "Fenty Skin" for a little while now (well not as long as she’s been teasing new music, but we’ll let that go for now). With July 31 being just days away, Rihanna shared her excitement of the launch on Instagram.
“I’ve been working on @fentyskin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!! Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin- so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath✨🧖🏿♀️”
Well Riri, we’re obsessed with you as much as you're obsessed with beautiful healthy skin. Seriously though, the wait for the skincare line of our dreams is almost over, let the countdown begin.