Coca-Cola's new coffee hybrid hits shelves with double the caffeine

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By RADIO.COM

If you ever have trouble deciding between soda and a cup of coffee for a midday boost, Coca-Cola has you covered.

The company has spoken to soda and energy-enthusiasts alike with their latest invention, "Coca-Cola With Coffee."

The new drink hit shelves nationwide on Monday. Jittery residents of Coffee County, Georgia, were invited to receive a special taste of the new energy soda via drone delivery.

The drink is available in five different varieties, including Dark Blend and Vanilla, which are both available in a sugar and zero-sugar option, and Caramel flavor, available only with sugar.

Brandan Strickland, Brand Director of Coca-Cola Trademark, North America said that the new soda has “a recipe to fit U.S. consumer preferences,” and was created with “a direct response to consumer desires,” according to Good Morning America.

"We carefully crafted a beverage that provides uplift and refreshment, and delivers a great Coca-Cola taste infused with rich Brazilian coffee," Strickland said, adding that it is "perfect for consumers who want to reinvigorate their day and refresh their coffee routine."

Each sleek 12-ounce can includes 69 milligrams of caffeine. A regular can of regular Coke has 34 milligrams of caffeine, while 8-ounce cup of coffee has about 95, according to a company press release.

"Coca-Cola with Coffee is the beverage for the on-the-go consumer who loves the uplifting and refreshing Coca-Cola taste and the familiar flavor of coffee," the release said.

"Coca-Cola With Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment," the company said. "We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.”

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