It seems like every major alcoholic beverage company has jumped on the hard seltzer train, but only one helps make a positive impact on nature and America's wildlife.
Introducing Coors Seltzer.
The only hard seltzer on the market that is rooted in a bigger purpose of giving back. Proceeds of the alcoholic purchase benefit ‘Change the Course’ an organization dedicated to protecting America’s rivers.
Frank Beverage Group released an entire statement on the new drink and the impact it will have on our wildlife:
"Coors Seltzer is a hard seltzer rooted in a higher purpose to give back, making it easy for consumers to have a positive impact on the world. Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people.
With each 12 pack of Coors Seltzer purchased, Molson Coors is committed to restoring 500 gallons of clean water to America’s rivers. Molson Coors is going to do this by donating $1 per case to Change the Course and its river initiatives. They project that in 1 year they will restore 1 Billion gallons of river water."
You can help save our rivers and give people clean drinking water just by drink a seltzer? Count us in!