EL SEGUNDO, Calif. (WBBM NEWSRADIO) -- Mattel announced Tuesday the Barbie 2020 Campaign Team set to expose all girls to public leadership roles and pique their interest in shaping the future.
The new doll set includes four diverse dolls with roles that make a winning campaign, including candidate, campaign manager, fundraiser, and voter, "to show girls the importance of a political team working together to win," Mattel said in a release.
According to Mattel, with seven runs for office since 1992, Barbie has a long history of showing girls they can and should be in office. Ahead of the 2020 election, Barbie is launching this new doll set, alongside a full marketing program aimed at the next generation of leaders by highlighting the importance of voting, taking a stand, and showing girls how to run a campaign.
Barbie has also teamed up with She Should Run, a non-partisan non-profit that provides guidance and support to women considering a run for office, Mattel said. With a continued effort on determining how to foster girls’ leadership ambition, Barbie and She Should Run are directly addressing the top barriers to girls’ leadership, which are "self-limiting beliefs that are in line with what the brand seeks to address through the Barbie Dream Gap Project," the company said in a release.
The Barbie Career of the Year Campaign Team giftset with four 12-inch dolls and accessories costs $39.99 and is available from major online retailers now.