(WBBM NEWSRADIO) – The famous McRib sandwich is back in McDonald’s restaurants, but why isn’t it on the menu all the time?
“People get bored with the same thing, especially in a fast-food restaurant where those items are consistently the same. People want something a little different,” analyst Phil Lempert of The Supermarket Guru told the Noon Business Hour on Tuesday.
In a similar vein, Starbucks rolls out its pumpkin-spice drink around autumn. And McDonald’s has Shamrock Shakes around St. Patrick’s Day.
It gives fans a reason to come back to the restaurants -- sometimes several times for that item.
As for the McRib, Lempert said fluctuating pork prices impacts what McDonald’s has to charge for the sandwich. This season, though, enthusiasts should get a good deal, he said.
It hopefully goes without saying that the McRib is not really a rack of ribs, but rather a molded patty made from pork ingredients and flavorings. The website Taste offers this description of what's inside: