The suit alleges the company used deceptive and misleading marketing of its e-cigarettes, contributing to a youth vaping epidemic.
James said not only did the e-cigarette giant use deceptive marketing tactics, they lied to the public about their safety. "They misrepresented the safety of and the therapeutic value of its products by saying they were safer than cigarettes and suggesting that consumers make the switch."
Juul said in response that it’s focused on “earning the trust of society” by working with government entities to combat underage use and “convert adult smokers from combustible cigarettes.”
The company was sued by California on Monday and North Carolina in May. Illinois, Massachusetts and several other states are also investigating the company.
The suit seeks damages from Juul that will, in turn, fund addiction prevention, education, and treatment. No dollar amount has yet been tied to those damages.