The annual Macy's Thanksgiving Day Parade is going virtual amid the coronavirus pandemic.
"It will not be the same parade we're used to, it will be a different kind of event," New York City Mayor Bill de Blasio said during his daily briefing Monday. "They're reinventing the event for this moment in history and you will be able to feel the spirit and the joy of that day on television, online, not a live parade, but something that will really give us that warmth and that great feeling we have on Thanksgiving Day."
Macy's is expected to release more details later Monday.
"For more than 90 years, Macy’s Thanksgiving Day Parade has kicked off the holiday season with its signature entertainment spectacle, making it one of the world’s most beloved events," a statement on the company's website read. "Following our successful, safe and innovative production of Macy’s 4th of July Fireworks, it is our intention to similarly reimagine Macy’s Thanksgiving Day Parade this November. Stay tuned for more details later this fall."
Over the summer, Macy's also adjusted its annual fireworks display for the 4th of July. Fireworks were spread out across the five boroughs over several days in an attempt to deter mass gatherings.
A televised program featured highlights from the various fireworks displays along with a live event at the Empire State Building.
The parade is the latest large public event in the city to fall victim to the pandemic.
The Radio City Christmas Spectacular starring the world famous Rockettes has also been canceled for the first time since the show's debut in 1933.