NEW YORK (WCBS 880/AP) — While Joaquin Phoenix took home a Golden Globe for his performance in “Joker,” Bronx residents are getting the most from the movie.
For dealing with the slew of fans who have been flocking to the “Joker stairs” on Shakespeare Avenue, Burger King is giving away free Whoppers to residents of the neighborhood.
To mark the film’s DVD release, the fast-food chain says anyone living in the same borough as the famous staircase, on which the Joker dances as he is being pursued by police, can get a free Whopper delivered by Uber Eats using code KINGSTAIRS, until Jan. 12.
The video advertising the promotion also manages to take a swipe at rival McDonalds’ clown mascot with a phrase reading, “We know clowns can be annoying.”
Neighborhood residents using the steps say they are always struggling to navigate past the tourists flocking to the steps trying to recreate the scene – some even in clown costumes.
"We live in the neighborhood, it's taking up all of our time, we're all being inconvenienced," Bronx resident Cathyrine Spencer told the Associated Press in October. "Every day when I come down the stairs, I have to go through a barrage of people."
While Burger King is hoping to ease the pain of residents with free food – the staircase seems to have joined the ranks of well-known movie settings, like that of the steps at the Philadelphia Museum of Art seen in "Rocky."