This Tuesday marks the eight anniversary of the event, which gained momentum thanks to social media.
“Technology obviously connects everybody who has taken part in Giving Tuesday,” said Asha Curran.
Curran co-founded the movement seven years ago and has watched it grow and develop over the years with people using #GivingTuesday on Twitter, Instagram and Facebook.
She notes that because of the unofficial holiday’s success, charities of all sizes are able to raise a substantial amount of money.
Curran adds it’s especially impressive when you look at the figures year over year.
“If you consider $400 million last year in the 24 hours of Giving Tuesday just online and you consider that online giving is generally about 10% of all giving,” she said.
She helped create the concept of Giving Tuesday with the help of the 92nd Street Y and the United Nations Foundation to focus attention of donations in a time of rampant consumerism.
The event always takes place on the first Tuesday after Thanksgiving and people all over the globe are encouraged to make a charitable monetary donation or volunteer their time or talents in any way they can.