Tourism Group Launches Program To Get Locals To Vacation In NYC

Times Square during the coronavirus
Photo credit AP Photo/Seth Wenig
By WCBS Newsradio 880

NEW YORK (WCBS 880) — New York City tourism officials on Friday launched an ambitious campaign to get people from the Tri-State area to take vacations in New York City. 

Times Square is still pretty quiet, but NYC & Company, the official tourism group for the five boroughs, is hoping locals can make up for the decline in visitors.

“It's going to be a months-long effort to really encourage New Yorkers and the Tri-State area to get out and explore the five boroughs and take advantage of some great savings,” says Christopher Haywood, of the tourism group.

The “All In NYC: Neighborhood Getaways” program includes discounts on hotels, attractions, cultural experiences, dining, museums, shopping and tours.

The program also includes more then 150 participating businesses across the city.

“We have about 65 hotel offers. They run the gamut from discounting to special amenities upon check in to late check outs and it's really a great time to support the hotel industry,” Haywood said. “This is an industry that impacts so many jobs and we're really happy to start seeing the hotels slowly, but surely reopen.”

The group is encouraging people from all over the state, and nearby, to visit museums, attractions and more that they may have missed out on over the last six months. 

“Now more than ever, we need New Yorkers to support their city and help stimulate the tourism economy and the jobs that come with it,” said Fred Dixon, NYC & Company president and CEO. “All In NYC: Neighborhood Getaways is NYC & Company's latest All In NYC initiative, incentivizing locals and regional visitors to help the City we all know and love get back on its feet.”

Before the coronavirus shutdown, 66 million tourists came to New York City, pumping $72 billion into the local economy.

The program is in effect for the remainder of the year, to view deals and plan a stay in the Big Apple, visit

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