Buffalo dealership trolls Cam Newton, Patriots with billboard

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A Buffalo area auto dealership has trolled the Patriots and quarterback Cam Newton with a roadside billboard in anticipation of Sunday's matchup. And this one cuts deep on several levels.

Billboards, signs and marquees taunting opposing teams and fanbases are nothing new. Especially in a rivalry like Pats-Bills. A rivalry that's been entirely one-sided for the past two decades. Buffalo is atop the division at 5-2, fans feeling confident they can finally take the East from the Pats, who come in stumbling at 2-4, their season on the brink.

It's one thing to say "Game on" playfully, to stoke the flames for a fanbase desperate for relevance again. But to taunt the team who your current coach has never beaten, by reminding them that their former QB, who owned them, is gone, using something resembling the unique font the current QB uses in his social media? This billboard sits at the intersection of clever and dangerous.

The Patriots play the Bills in Orchard Park, NY Sunday at 1 p.m.