Will Smith and Martin Lawrence returned to the silver screen for "Bad Boys for Life" in early 2020, starring in the first January release in history to secure $100 million in that same month.
And Tom Brady and Rob Gronkowski returned to the smartphone screen in 2021 to the funky bassline of "Bad Boy for Life" by P. Diddy, Black Rob and Mark Curry for the coolest January Instagram post in history.
We don't have the data to back that second claim up, but... come on. This was awesome.
Brady's toothy smile, Gronk's excitement, P. Diddy, that "W" caption and everything else about Brady's January 2019 post was back following the Buccaneers 31-26 victory over the Packers to advance Brady to his tenth Super Bowl. As a reminder, here was the original video that took the internet by storm.
While the first iteration of that video has a casual 10.3 million views, the second one — posted just nine hours ago — is already up to 8.1 million. And the pure amount of celebrities flooding the comments and giving Brady props for the epic performance — and subsequent social media post — is pretty jaw-dropping in itself. Here are some notable ones:
- Mike Evans: (laughing emoji) Too gangsta
- Devin White: Haha litty (cowboy emoji, flames emoji)
- Damian Lillard: (Six GOAT emojis)
- Erin Andrews: (Six skull emojis)
- LeSean McCoy: 6 times OG
- Neymar: The King (crown emoji)
- Jamie Foxx: (flexed arm emojis) GOAT WALK
- Gerald McCoy: This my favorite post he made. Recreating it with the Bucs is toooo (fire emojis)
- Adam Schefter: These videos, like you, never get old. Congratulations.
Adrian Peterson, Michael Strahan, Big Sean, Teddy Bruschi, Kelly Slater, Dez Bryant, Jack Black, Jennifer Lopez and others were among the continually growing list of prominent figures to express their approval of the post.
The first "W" post came after the Patriots won the AFC title over Patrick Mahomes and the Kansas City Chiefs. In order to win the Super Bowl this year, Brady will have to do it against — who else — Patrick Mahomes and the Kansas City Chiefs. Could this story have been written more perfectly?