Ford Signs Three-Year Deal to Sponsor the Boomer & Gio Studio


When Boomer Esiason and Gregg Giannotti got back together on Tuesday and welcomed listeners to the “new fall season” on WFAN, that’s not the only thing that was new; as they started their show, Boomer and Jerry Recco were sitting inside what is, for now, the “Ford Studio.”

Indeed, Ford has signed a three-year deal to be the official sponsor of the studio Boomer and Gio broadcast from on WFAN and CBS Sports Network every weekday from 6-10 a.m., and as part of that deal, and WFAN’s social media will also be posting a selection of Ford-sponsored audio highlights from each day’s show.

“We’re excited about the partnership and our long-term relationship,” Mark Laneve, Ford’s VP of Marketing, Sales, and Services said on Tuesday’s show. “I was asking a couple of the local dealers if it should be the Ford Studio, the Built Ford Tough Studio, or the Tri-State Ford Dealers Studio? Whatever we name it, we are very proud to be associated with WFAN and you two personally, and our dealers are really excited about it. We’re really looking forward to what we can do together.”

Boomer and Gio are both Ford owners, and Boomer liked the “Built Ford Tough” idea, although he did mention that “you don’t know the narps that I work with,” even as he got Al Dukes to say the name.

“You’re listening to Boomer & Gio live from the Built Ford Tough studio,” Al said quietly. “Boomer & Gio: Built Ford Tough!”

Boomer & Gio also talked to Laneve about football season among other topics, but while the new sponsorship was the order of the day, Boomer would have been remiss if he didn’t mention the good work Ford did during the COVID-19 pandemic to help medical professionals nationwide – such an important endeavor to Boomer that he opened Laneve’s call with it.

“There’s a documentary getting pulled together that tells the fantastic story of when the music stopped in March, and our manufacturing and product development team were able to pull together some of our manufacturing facilities to build millions of face shields, masks, respirators, and ventilators,” Laneve said. “Our manufacturing never left – we build more of our vehicles here than any other manufacturer – and we were able to convert very quickly. It was an honor and a privilege to be a small part of the efforts.”

Follow WFAN's morning team on Twitter: @7BOOMERESIASON, @GioWFAN, @Alsboringtweets, @JerryRecco, and @WFANMornings

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