“Seth has a proven track record of developing talent at various levels and we are looking forward to him being the next head coach of the Rochester Americans,” Adams said in a team statement. “His approach to coaching and leadership, both on and off the ice, is a natural fit with the philosophy Ralph Krueger and I have started to implement as we build the organization. Seth will be an asset to Rochester and to the Sabres organization, and I’m excited to see him succeed behind the bench with the Amerks.”
Appert has spent the last three years as a head coach at the United States National Team Development Program (NTDP) in Plymouth, Michigan. He coached the Under-18 Team during the 2017-18 season and this past season, while spending one year with the Under-17 Team during the 2018-19 season.
In his first season with the USNTDP coaching the Under-18 group, Appert led the team to a gold medal finish at the Five Nations Tournament, and also a first place finish in the Eastern Conference of the United States Hockey League with a 41-18-0-1 record.
Appert also coached at RPI, Rensselaer Polytechnic Institute, from 2006 to 2017. In that time, he had a record of 152–221–48, only making the NCAA tournament once in 2011.
“It’s honor to become head coach of the Rochester Americans and be part of the Buffalo Sabres organization,” Appert said in the team statement. “I know the passion of both fan bases and I look forward to helping develop players for the Sabres while building on the winning culture in Rochester. I would like to thank Terry and Kim Pegula, Kevyn Adams and Ralph Krueger for this incredible opportunity and their belief in me.”
The 46-year-old takes over the Amerks after Taylor had Rochester in position to make the playoffs for a third consecutive season with a 33-20-4-5 record in 62 games before the 2019-20 season was canceled due to the COVID-19 pandemic. In Rochester's three seasons under Taylor, the Amerks finished with a combined 116-65-20-13 record in 214 games and two appearances in the Calder Cup Playoffs.
Appert played four seasons of college hockey at Ferris State University as a goaltender before retiring to become an assistant coach at the University of Denver in 1997.