Rams-Bills start 'em, sit 'em: Singletary has high ceiling and low floor

With rookie running back Zack Moss being ruled out, Devin Singletary should see a lot of work in Week 3
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The Buffalo Bills are passing the football more and with more efficiency than anyone in the NFL right now. That has led to Josh Allen, Stefon Diggs, and John Brown all having phenomenal starts to the 2020 fantasy season.

It's been tougher to start the Bills running backs so far in 2020. Devin Singletary is RB32 and Zack Moss is RB42 through two games. There hasn't been enough volume in rush attempts, passing targets, or red-zone opportunities for either to be a viable fantasy starter, yet.

Moss is dealing with a toe injury that will keep him from playing against the Los Angeles Rams on Sunday at Bills Stadium. That makes Singletary the headliner for this Week 3 edition of start 'em, sit 'em.

All players will be followed by the percentage of league's that they're being started in.

Bills start 'em

- RB - Devin Singletary (50.6% started)

Only half of leagues currently have Singletary in their starting lineups and for good reason. This offseason, I urged fantasy players not to draft Singletary where he was being drafted.

The problem is there isn't enough valuable volume to make Singletary's ceiling anywhere near many other starting running backs.

Allen dumps the ball off to the running back less than any quarterback in football. Plus, Singletary doesn't get looks at the goal-line, with just two carries inside the five-yard line in 2019.

In Week 3 against the Rams, Singletary's floor is high enough to warrant a start. With Moss being ruled out with a toe injury, Singletary should see an uptick in work.

T.J. Yeldon should be involved, to some extent, likely in the pass game. In the four games with the Bills last season, Yeldon played more than just a couple of snaps, as he had 15 targets.

From Weeks 8-16 in 2019, Singletary received 68.9% of the Bills' running back touches. He was only RB18 in that span.

That's where I'd project Singletary to finish in Week 3, RB18. Start him, but don't go crazy if you're deep at running back.

Start Singletary over: Antonio Gibson, Todd Gurley, Mark Ingram, Leonard Fournette, Jerick McKinnon

- QB - Josh Allen (80.8% started)
- WR - Stefon Diggs (91.4% started)
- WR - John Brown (58.7% started)

If you have any piece of the Bills' pass game trifecta, keep riding the wave. Through two weeks, Josh Allen is QB2, Stefon Diggs is WR4, and John Brown is WR9.

I'd consider all three players as "must starts".

It's very unlikely that all three will finish the season that high at their positions, but I think there's a very good chance Diggs finishes as a top-five receiver in fantasy.

In the summer, I wrote a piece projecting a Bills offense that would see Diggs get 150 targets thrown his way. So far, Diggs is on pace for 171 targets. That's the type of opportunity that top-five receivers get.

Rams start 'em

- RB - Darrell Henderson Jr. (22.7% started)

Henderson could dominate the Rams backfield, due to injuries to running backs Malcolm Brown and Cam Akers.

Akers is unable to play with torn cartilage in his ribs. Brown should play, but is dealing with a fractured pinky finger.

If Brown is involved, it likely won't be in the pass game.

Henderson is a dynamic running back, who's still trying to break out after being picked in the third round of the draft last year.

If you combine the Rams running back production through two weeks, it equates to 61 carries, 265 yards, three touchdowns, and eight pass targets.

If Henderson gets at least half of the work, which would be a conservative projection, he's worth a start as an RB2 or FLEX.

Start Henderson over: D'Andre Swift, Nyheim Hines, Tarik Cohen, Mike Davis, Jerick McKinnon, Devin Singletary, Antonio Gibson

- TE - Tyler Higbee (77.6% started)

Last week, I advised fantasy players to start Miami Dolphins tight end Mike Gesicki, in part because the Bills were banged up at linebacker. Gesicki went off for eight catches, 130 yards, and a touchdown.

Tremaine Edmunds and Matt Milano could return to the field Sunday, but Higbee has emerged as a "must start," regardless of the matchup.

In the offseason, I was not a Higbee believer, but he's off to a great start with nine receptions, 94 yards, and three touchdowns in two games.

With the Rams running more 12-personnel this season, Higbee should have the volume in targets to be worthy of a start every week.

Bills sit 'em

None

Obviously, I'm not saying you should start Tyler Kroft, Yeldon, or Gabriel Davis, but anyone from the Bills that you feel like you could start, I've got no problem with that, the way this offense has started.

Rams sit 'em

- WR - Cooper Kupp (84.2% started)

If I had Cooper Kupp anywhere, I'd be looking to sell. Kupp is WR42 through two weeks, and I'm not sure that it's much of an anomaly.

Since the Rams switched to a 12-personnel offense, Higbee has begun eating up red-zone targets.

Even though Kupp has primarily played as a slot-receiver in his career, much of his fantasy production has been touchdown dependent.

Before this season, Kupp had 21 touchdowns in 27 career starts. I can't see that pace continuing.

Robert Woods, for comparison, is a player that will produce for you, regardless of touchdowns. Woods has just 13 touchdowns in 44 games for the Rams, but has more fantasy points than Kupp in that time,

The Dolphins offense had a good performance against the Bills last week, but I'd still consider the Bills a touch matchup for Kupp.

Most would've drafted Kupp high enough where it'd be tough to sit him, but if you're deep at wide receiver, I'd try to move him to the bench.

Start over Kupp: Diontae Johnson, Stefon Diggs, Marquise Brown, Julian Edelman