(WWJ) The North American International Auto Show in Detroit is moving, again.
Announced Monday, the new dates for the show will be September 28 to October 9, 2021. Organizers had originally moved the show, which traditionally was held in January, to June in 2020 to allow for expansion outdoors.
But then: "It was canceled because of COVID, delayed until next June, now delayed until next September," WWJ Auto Beat Reporter Jeff Gilbert reported.
Organizers say they chose September because it matches the product cadence better, and — if the virus is no longer a problem by next fall — moves them away from other spring shows.
“We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change,” NAIAS Executive Director Rod Alberts said.
“Our responsibility as an auto show is to host a global stage for current products as well as mobility innovations of tomorrow,” Alberts said. “September is an excellent time of year for new product, and at the same time, alleviates the challenges a now crowded spring auto show calendar presents for auto show stakeholders.”
The September switch is not a one time deal, but a permanent move.
Organizers sat NAIAS will remain a fall show going forward after the inaugural event in September 2021.
“With seasonable autumn temperatures and technology and experiential activations positioned throughout the city, show visitors will be able to enjoy fall in a walkable, vibrant Motor City while embracing the future of the industry right before their eyes,” 2021 NAIAS Chairman Doug North said.
While the location for the show remains the same, visitors should note that the venue's name has changed.
Last year, the home of auto show and other major events in Detroit officially changed its name to the TCF Center, moving on from its original name, Cobo Center, which honored a former mayor known for racist and segregationist policies.
North said the September 2021 show will include the same memorable product experiences that were originally planned for the June show, including dynamic displays and experiential ride-and-drives. The NAIAS campus will include product and technology activations both inside TCF Center and throughout the city.
The Motor Bella, The Gallery, Press Preview, AutoMobili-D, Industry Preview, Charity Preview and Public Show are all planned to take place in 2021.