Shinola Releases Colorful New Watch To Benefit Healthcare Workers

Shinola Detroit watch to benefit healthcare workers
Photo credit Shinola
By WWJ Newsradio 950

(WWJ) Believing the world needs champs, Shinola released a new watch benefitting Community Foundation for Southeast Michigan and their efforts supporting the healthcare workers who are giving it their all on the frontlines of the COVID-19 crisis.

Their new watch -- The Champ Detrola -- is meant to embody the "pride of giving it your all," the company says. The watch has a multi-colored matte dial features a striped pattern of red, gold, bright blue, bright green and black as well as the Shinola Detroit and Detrola collection logos. The cream colored 43mm case and Argonite 705 movement are hand-assembled in Detroit.


While it released the watch, Shinola noted the real champs are hard at work "fighting the most unprecedented pandemic of our lifetime - all over the country and in our hard-hit hometown of Detroit."

The Community Foundation, headed by President Mariam Noland, has a significant track record of leading important initiatives — from playing a major role during the city’s bankruptcy, to now helping Detroit’s health care organizations fighting COVID-19.

 ”We are grateful to Shinola for the opportunity to help those working in healthcare during this crisis,” says Mariam Noland, president, Community Foundation. “Healthcare workers put themselves in the path of the coronavirus and kept us safe. We applaud their bravery.”

The Champ will be available to pre-purchase beginning May 29th on, with a target delivery in late-July. The company says those target dates are "pending on the reopening of our watch factory, as we will only begin getting back to work when it is 100% safe to do so." 

"As we slowly and safely start to bring our team back to our facilities, assembling The Champ will be the first - and most important - thing we do," the company said.

 Priced at $395 and limited to 500 units, The Champ will be available for pre-sale at beginning May 29th.  Shinola has pledged to donate $197,500 to the Community Foundation for Southeast Michigan.