What Is 'BlackOut Tuesday' and How to Participate and Show Solidarity

A call on the music industry to halt business as usual

Those in the music industry are participating in “Blackout Tuesday” on social media in response to the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and other African American citizens by police.

The initiative was organized by Jamila Thomas, a Senior Director of Marketing at Atlantic, and Brianna Agyemang, a former Atlantic Executive who is now a Senior Artist Campaign Manager at Platoon.

Using the hashtag #TheShowMustBePaused, the initiative calls for a pause on conducting business for those in the music industry. “The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art,” a statement on the initiative’s website reads.

"Our mission is to hold the industry at large, including major corporations and their partners who benefit from the efforts, struggles and successes of black people accountable. To that end, it is the obligation of these entities to protect and empower the Black communities that have made them disproportionately wealthy in ways that are measurable and transparent.”

Organizers asked the industry to not conduct business, instead using the time to reflect on supporting the Black community and engaging in conversation. Instead of pushing the latest single or music video, those in the music industry are asked to utilize their platforms for conversation and reflection.

The campaign has also provided resources to get involved. These include fundraisers to helping the family of George Floyd, Breonna Taylor, and Ahmaud Arbery. Additionally, you can donate to community bail funds and find additional ways to help through the Movement For Black Lives.

Those in the music industry are posting an image of a black square  on social media  in solidarity with the movement. However, participants are urging not to use the hashtag #BlackLivesMatter in order to not drown out information.

Facebook | Twitter | Instagram